Bryan Johnson launches application for $333-per-month Project Blueprint

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By Dan Sears

Anti-aging fanatic Bryan Johnson — who spends $2 million a year on a controversial regimen to beat back Father Time — debuted his much-touted Project Blueprint for those willing to pay $333-a-month to mimic his extreme routine.

The millionaire tech mogul-turned-biohacker shared to X on Monday that applications were open to try out the 90-day “self-experimentation study” — for a minimum entry fee of $999.

The strict diet provides participants with “67 interventions” in products that include a 6-ounce Longevity drink mix, eight supplements, Johnson’s signature Nutty Pudding Mix and extra virgin olive oil.

In all, the “stack” of products contains 410 calories.

Johnson asked that participants subtract their typical caloric intake by roughly 400 calories to accommodate for the provided superfoods.

Bryan Johnson launched an application to participate in Blueprint’s “Self-Experimentation Study,” a 90-day regime that will run anywhere from $999 to $2,599 for the 2,500 selected participants. X/@bryan_johnson

The products — including the $99 ready-to-mix blend of nuts, seeds and berries to make Nutty Pudding at home, the dessert Johnson claims to eat every single day — are also available on Project Blueprint’s website, though they’re still labeled “coming 2024.”

Johnson, 46, made his fortune in his 30s when he sold his payment processing company Braintree Payment Solutions to EBay for $800 million in cash. Instagram/@bryanjohnson_

“With this basic stack, we are competing for the most nutritious food program in history,” Johnson claimed in the X post.

“It is designed for adults of all ages and genders. We’re already cost-competitive with fast food. And there are many more exciting products coming soon,” he added, noting that participants can also apply for more advanced biomarker measurements, which will tack on an additional $800 or $1,600 depending on which measurement tier is selected.

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“We normally think about food as a ‘cost.’ Blueprint is a new relationship of how we think about what we put into our body; it’s an investment in your health,” Johnson said.

As part of the application, aspiring participants hoping to reverse their biological clock are asked general questions, such as their birthdate, race, “biological sex,” height and weight, as well as whether or not they smoke, drink alcohol or coffee.

The applications also asks applicants if they plan to share their experience with Project Blueprint on social media, and whether they’re “cool” with consuming Blueprint products daily for 90 days.

Johnson announced that the Project Blueprint regime’s application was open on X on Tuesday, noting that it includes products totaling roughly 400 calories, including the ingredients to make his signature Nutty Pudding.
Johnson said that additional biomarker measuring can be added to participants’ regime, which would add up to $1,600 to the total cost.

The application also asks that participants maintain similar sleep, diet and exercise during the three-month period, and to maintain a positive “vibe,” which the application says should be “fun…like a game we’re playing together.”

The 2,500 applicants who are selected to participate in the first iteration of Project Blueprint will be notified the week of Jan. 15, with the 90-day regimen set to begin in February, Johnson said.

It wasn’t immediately clear what makes the ideal Project Blueprint candidate.

When The Post sought comment from Johnson on this, he said: “We will be sharing more about this soon.”

Though Johnson has been developing this regimen since 2021, according to one of his blog posts, the products included in Project Blueprint have been ripped by longevity expert Dr. Andrew Steele for allegedly containing unspecified, ineffective ingredients that “increase risk of death.”

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Steele pointed to Blueprint’s so-called “Essential Capsules,” which are included in the 90-day regimen, or sold by the bottle — for $57 for 30 servings — on its website.

Per Blueprint’s description of the capsules, they contain “26 critical multi-nutrients,” including vitamin D and E and selenium, among a cocktail of other vitamins, minerals and antioxidants loosely known to play a role in anti-aging.

Steele walked through some of the ingredients, questioning their effectiveness.

He pointed to evidence from the Cochrane Library, a collection of databases in medicine and other healthcare specialties, which says that “results do not support the use of calcium and vitamin D in healthy premenopausal women to improve bone mineral density.”

Johnson founded Project Blueprint in 2021. He wrote in a blog post that prior to becoming anti-aging obsessed, he was battling “chronic depression” and wolfing down trays of brownies each night. AFP via Getty Images

“More randomized clinical trials are needed on the effects of vitamin D on mortality,” the Cochrane report, published in January 2023, concluded.

In a subsequent X post, Steele said: “Vitamin E: Found by a Cochrane review (the gold standard in evidence-based medicine) to *increase* risk of death!”

“The increased risk of mortality was associated with beta-carotene and possibly vitamin E,” the concerning report read.

Johnson’s strict regime now includes a 5 a.m. wakeup time, 111 supplements and a 2,250-calorie vegan diet, among other extreme rituals in a bid to reverse his biological clock. Bryan Johnson/Blueprint

Johnson, meanwhile, has said that the endeavor “aims to measure all 70 organs of my body and then maximally reverse the quantified biological age of each.”

Johnson said he started the project when he fired “Evening Bryan,” the name he gave an alter ego that faced “formidable challenges” between 5 p.m. and 10 p.m. each night that caused him to binge eat trays of brownies at a time and pile on more than 50 pounds.

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At the time — just before he sold Braintree to eBay for $800 million cash in 2013 — he was also reportedly working long hours that left him stressed and nearly suicidal.

He’s since entirely overhauled his daily routine, which has come to include a 5 a.m. wakeup time, one-hour exercise regimen, four to five hours of “concentrated thought,” 111 supplements, a 2,250-calorie vegan diet, blood transfusions and daily health tests, as well as a rigid bedtime routine where he’s hooked up to a machine that counts his nighttime erections.

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